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As it becomes much easier to market, purchase and sell your own products, more people are starting e-commerce brands. It is a great way to earn a secondary income but there are so many websites that are doing it, creating even more competition than before. More competition makes it harder for your business to stand out however, things are changing. 

E-commerce websites have changed a lot in the last 15/20 years and they are likely to change even more in 2025. That means we can expect some new trends for online retailers so let’s take a look at what we can expect this year. 

Augmented Reality

Although there are some brands that have already implemented this in their online store, we can expect even more to implement this in the next 12 months. 

If you are unsure what augmented reality is, it allows a user/customer to see what a product looks like on you or in your home. If you are looking to buy cushion covers, for example, you will be able to see what they look like in your home before you make the purchase. Both AR and virtual reality are transforming this industry, helping to improve the shopper’s experience even further. 

Vision Express is an example of a website that is using VR to improve shoppers’ experience and help them understand what the glasses would look like on themselves. 

Artificial Intelligence

Technology becomes more advanced as we get older and one of the reasons for this is paving the way is AI. AI can be used for numerous things which is why we can expect more brands to be using this in 2025. This includes anything from customer service chatbots to personalising product recommendations which helps drive even more conversions to a website. Overall, we can expect AI to improve the user’s experience which is at the forefront of an e-commerce brand’s mind. 

Create A More Personalised Experience

Customers/ Users are 72% more likely to stick with a brand if they personalise their shopping experience. This is something that many companies around the world do, such as Amazon, who will show you products similar to the ones which you have browsed. Additionally, you can send emails to users reminding them about the products in their basket plus items that they may like. 

The only issue with this is that more users are becoming more secretive about their shopping experience. They don’t want brands to track their data even though it benefits their shopping experience and the advertisements they receive. Therefore, people are opting out of cookies to ensure their data isn’t being tracked. 

To Conclude

AR and VR are becoming increasingly popular in businesses but they can be expensive for smaller companies. Nevertheless, the longer VR and AR go on, the more affordable it will become for those smaller e-commerce brands. Additionally, it is essential that you improve your customer’s shopping experience by personalising. Obviously this doesn’t reach out to all of your users because they don’t allow you to track them; however, those users who do allow their data to be tracked, ensure you are personalising their experience.